Case Study: Bark Social achieves real-time business insights and 30% higher customer retention with A.Team

Bark Social projects a 30% customer-spend boost, thanks to A.Team

Bark Social, a fast-growing pet hospitality startup, struggled with thousands of siloed data points across POS, e‑commerce, check-ins and vaccination records and relied on manual “VLOOKUP” processes that only produced retrospective insights. After a six‑month vendor search they selected A.Team for its nimble, cost‑effective approach; A.Team provided a dedicated cross‑functional team and a GenAI-powered real‑time data analysis solution to build an integrated business management system for membership, pet records, check‑in/check‑out and POS operations.

A.Team executed a two‑phase build (UX/UI then back‑end) over six months, delivering a new guest interface, real‑time (24‑hour) analytics and the ability to launch loyalty and targeted marketing programs quickly. The work has already produced measurable impact: 30% increase in customer retention, about 36 hours saved in data analysis time, and expectations of a 20–30% lift in ticket spend per customer—while giving Bark Social the operational visibility to scale and make faster marketing and product decisions.

Bark Social

Chris Rubacha

Director of Marketing