Case Study: Watters International Realty boosts lead generation and efficiency with ATAK Interactive

Watters International Realty scales to tens of thousands of listings with ATAK Interactive

Watters International Realty, a global real estate firm based in Austin, Texas, came to ATAK Interactive facing limitations from generic real estate websites and CRMs. Their existing tools offered no backend customization and couldn't integrate well with their Salesforce instance or scale with their growth, which involved pulling data from multiple MLS sources.

ATAK Interactive implemented a comprehensive solution including a custom website built on HubSpot CMS Hub Enterprise. They developed a back-end application to aggregate tens of thousands of listings from multiple MLSs and integrated it with HubSpot and Salesforce. The results included enhanced lead generation paths, a fully responsive site, a consolidated marketing tech stack with HubSpot Marketing Hub, and the infrastructure to scale into new markets.

Watters International Realty