Case Study: The Bid Lab cuts conversion costs by 45% with ATAK Interactive

The Bid Lab cuts cost per conversion 45% with ATAK Interactive

The Bid Lab, an RFP consultant firm, faced significant challenges in its digital marketing efforts. These included a high cost per conversion, inconsistent lead quality, unsustainable advertising costs, and a lack of attribution reporting in their HubSpot CRM. To overcome these hurdles, they partnered with vendor ATAK Interactive for a digital marketing and optimization service.

ATAK Interactive implemented a multifaceted strategy that included landing page optimization, a transition to a maximized conversion bidding strategy, and enhanced conversion tracking. Their efforts resulted in a 29% reduction in overall ad spend, a 28% increase in conversions, and a remarkable 45% decrease in cost per conversion, bringing it down from $161.61 to $89.13. This significantly improved the efficiency and ROI of The Bid Lab's digital marketing campaigns.

The Bid Lab