Case Study: Skillup boosts user retention with ATAK Interactive's personalized HubSpot email solution

Skillup boosts referral clicks with ATAK Interactive's personalized email campaigns

SkillUp, a nonprofit job board organization, faced challenges with user retention and generating referral clicks. Their existing HubSpot email program lacked personalization and could not automatically engage users based on their specific job interests and locations. ATAK Interactive was engaged to address this challenge.

ATAK Interactive developed a custom solution using HubSpot's programmatic email tools. They integrated SkillUp's CMS data via an API and built custom-coded email templates that dynamically displayed personalized job recommendations. This automated system significantly increased click-through rates and user retention for SkillUp. The client reported substantial improvement in connecting users with relevant opportunities.

Skillup