Case Study: PURE Property Management achieves unified CRM operations with ATAK Interactive

PURE Property Management unifies 22 LeadSimple instances and 30,000 records with ATAK Interactive

PURE Property Management, a dynamic property management company with a national footprint, faced significant operational challenges due to using multiple, disjointed CRM instances across its various markets. This fragmentation created a need for a single source of truth. To overcome the intricacies of migrating these numerous instances into one holistic environment, PURE approached vendor ATAK Interactive for a solution involving HubSpot.

ATAK Interactive built a comprehensive strategy to migrate nearly 30,000 records from 22 separate LeadSimple instances into a single HubSpot portal. The solution included creating unified pipelines, custom objects for property data, tailored user permissions, and an integration with RingCentral. The results were a seamless transition, streamlined reporting, enhanced data accuracy, and improved leadership visibility across all markets. The vendor's efforts successfully unified PURE's operations, ensuring geographical segmentation and ongoing operational efficiency.

PURE Property Management