Case Study: PJ’s Coffee Grows Social Media Following and Engagement with ATAK Interactive

PJ’s Coffee grows Facebook fans to 45,000 with ATAK Interactive

The customer, PJ’s Coffee, needed to expand its social media presence beyond its existing Facebook page. The vendor, ATAK Interactive, through its social media management services, was tasked with growing their audience and engagement across new platforms.

ATAK Interactive implemented an ambitious strategy that included creating new Twitter, Instagram, and Pinterest accounts. They hosted successful contests that generated new product ideas and significantly grew the social media following, increasing Facebook fans from 1,000 to over 45,000 and gaining thousands of new followers on other platforms.

PJ’s Coffee