Case Study: Minick Materials achieves 54% more ad conversions with ATAK Interactive

Minick Materials increases ad conversions by 54% with ATAK Interactive

Minick Materials, an Oklahoma-based aggregate materials provider serving both retail consumers and commercial contractors, faced a challenge with its generalized Google Ads campaigns. The campaigns targeted two distinct audiences with the same messaging and landing pages, which offered only a basic contact form. This approach failed to provide a compelling reason for prospects to convert and made it difficult to measure returns. Partnering with vendor ATAK Interactive, Minick sought a new paid strategy on the HubSpot platform to better match the specificity of their business.

ATAK Interactive implemented a segmented campaign strategy, creating dedicated ad sets for specific product categories. The most significant change was the introduction of a downloadable product catalog as the primary conversion asset, which provided clear value to prospects. The vendor also added phone numbers to landing pages, launched a branded search campaign, and rebuilt the website on HubSpot's CMS. The results were immediate, with paid ad conversion rates increasing by 54%, from 10% to 16%. This provided Minick with clearer attribution and a system that drives real conversations and orders.

Minick Materials