Case Study: LA84 Foundation advances play equity awareness with ATAK Interactive

LA84 Foundation mobilizes 1 in 4 poor kids awareness with ATAK Interactive

The LA84 Foundation, a nonprofit dedicated to improving children's lives through sports and structured play, faced the challenge of pivoting its public messaging. They needed to shift focus from their historic Olympic legacy to raising awareness for the "Play Equity Gap," a current social justice crisis. They engaged ATAK Interactive for new creative direction across print and digital channels to launch this awareness campaign.

ATAK Interactive developed a powerful ad series for the LA Times and other collateral like billboards and street banners, using bold taglines to highlight the issue. The campaign was highly successful, with a Times representative calling it one of the most powerful she had seen. This new direction built significant momentum, giving the LA84 Foundation the confidence to launch a new Play Equity Institute in 2018.

LA84 Foundation