Case Study: Hydraulic Technologies Achieves 10x ROI and 20 eSync Sales with ATAK Interactive

Hydraulic Technologies eSync Product Launch Case Study | ATAK

Hydraulic Technologies faced the challenge of launching their innovative eSync portable lifting system. Despite having a game-changing product, their initial go-to-market approach failed to generate significant demand. The core issue was their reliance on channel partners, who would not stock the product without first seeing proven end-user interest, creating a difficult cycle to break. They engaged ATAK Interactive to build a strategy that could prove market demand and sell 20 units within 90 days.

ATAK Interactive implemented a dual-track solution, first generating end-user demand through a targeted, full-funnel paid advertising campaign on LinkedIn. Second, they fully enabled channel partners with comprehensive sales tools, education, and objection handling guides. This strategy delivered a 10x ROI by meeting the goal of selling 20 units in three months. More importantly, it built a robust sales pipeline and provided Hydraulic Technologies with a repeatable go-to-market framework for all future product launches.

Hydraulic Technologies