Case Study: California Pizza Kitchen streamlines B2B and B2C ecommerce with ATAK Interactive

California Pizza Kitchen launches B2B and B2C ecommerce across 250+ stores in 11 countries with ATAK Interactive

California Pizza Kitchen, a publicly owned restaurant chain, needed an ecommerce solution for its managers to order branded merchandise across its 250+ global stores, as well as a retail store for its customers. ATAK Interactive was hired to develop this combined B2B and B2C online store to meet both needs.

ATAK Interactive designed and built the ecommerce website using Magento Community Edition. The solution included a customized wholesale portal with hidden pricing and unique shipping rules for managers, which launched in late 2016. The retail storefront was then added in early 2017, allowing customers to purchase individual items. The project also included professional product photography and plugin installations for security and SEO.

California Pizza Kitchen