Case Study: BeZero Carbon achieves full-funnel event ROI visibility with ATAK Interactive

BeZero Carbon speeds lead follow-up 40% with ATAK Interactive

BeZero Carbon, a carbon ratings company, faced a significant challenge with disconnected systems between their HubSpot, Salesforce, and Luma event platforms. This disconnection created data chaos, requiring manual data transfers and preventing them from tracking the ROI of their critical event marketing strategy. They partnered with ATAK Interactive to integrate these systems and gain full-funnel visibility.

ATAK Interactive built a custom three-part integration architecture connecting Luma, HubSpot, and Salesforce via API. This automated data flow eliminated manual work, provided sales with full event context on leads, and enabled precise ROI reporting. The solution delivered substantial results for BeZero Carbon, including sales working leads 40% faster and the finance team gaining the ability to accurately measure the revenue impact of every event investment.

BeZero Carbon