Case Study: Alasco improves lead prioritization with ATAK Interactive's HubSpot ICP scoring model

Alasco boosts lead prioritization with ATAK using 30-day scoring decay

Alasco, a fintech company specializing in ESG management, sought to enhance its lead qualification process. They partnered with ATAK Interactive to build a dynamic ideal customer profile (ICP) scoring model within HubSpot to better prioritize sales leads based on real-time data.

ATAK Interactive designed a comprehensive solution in HubSpot, integrating a Fit Score and engagement scoring that decayed over time to ensure relevance. They utilized the data enrichment tool Clay to add critical information like asset classes and hiring signals. This provided Alasco’s sales team with actionable insights for prioritizing high-potential leads, improved data accuracy, and created a scalable, efficient process for future growth.

Alasco