Case Study: UK charitable service provider achieves a single version of the truth and improved supporter insights with Ataccama ONE MDM

UK Charitable Service Provider - Customer Case Study

UK Charitable Service Provider engaged Ataccama to address fragmented data across the organization — supporter, employee and volunteer information lived in at least four different systems plus numerous spreadsheets. The charity’s goals were to implement a single shared data platform, master supporter records to understand supporter journeys for better marketing, and become a decision-led organization by improving data quality.

Ataccama implemented Ataccama ONE MDM along with the Ataccama ONE Data Quality Management module to consolidate and master enterprise-wide data into golden records and provide a single version of the truth. As a result, duplicates were removed, supporter journeys are now understood and used for more targeted campaigns and analysis, and key data quality metrics feed quarterly performance reports — driving improved reporting and a stronger data-quality culture across the organization.