Case Study: Mondelēz International builds trusted data and AI readiness with Ataccama ONE

Mondelez International cuts marketing production costs 30% to 50% with Ataccama

Mondelēz International, the maker of brands like Oreo and Cadbury, faced a challenge where leadership meetings were often stalled by debates over data reliability. To expand its use of AI, the company needed to build a foundation of trusted data and partnered with Ataccama, using its Ataccama ONE platform to overhaul its data governance.

The solution implemented by Ataccama connected data quality, cataloging, and lineage into a single environment, shifting data ownership from IT to business teams. This resulted in faster, more confident decision-making and provided a trusted data foundation for AI expansion, including a multi-million dollar generative AI advertising platform projected to cut marketing production costs by 30-50%.

Mondelez International