Case Study: KB Bank achieves group-wide consent management and better marketing compliance with Ataccama

KB Bank consolidates 12 million parties and addresses with Ataccama

KB Bank, a member of the Société Générale group, faced organizational data challenges and needed to replace its existing system with a modern, scalable customer data hub. The bank required a solution to integrate data from numerous sources, consolidate information across all its daughter companies, improve data quality, and meet strict technical requirements for a transactional system. To address this, KB Bank partnered with Ataccama to implement its Master & Reference Data Management module.

Ataccama built a flexible Master Data Management hub that integrated customer data across the entire banking group. The solution provided reliable, near real-time customer master data, performed data cleansing, and established a Data Quality Firewall. Key results included the consolidation of data from 17 source systems and 5 reference data sources, covering 12 million parties. Ataccama also enabled accurate prospect identification and implemented centralized consent management, which clarified data usage for marketing and compliance while benefiting the marketing department with enhanced household and group identification capabilities.

KB Bank