Case Study: UK Telco Provider achieves accurate customer segmentation and better revenue insights with Ataccama

Business objective & project requirements

UK Telco Provider needed a better way to trust and organize its customer contract data so executive management could make informed decisions. The company struggled with incomplete, inconsistent reference data, slow reporting, and difficulty segmenting contracts into a complex hierarchy to understand where revenue was coming from, so it turned to Ataccama and Ataccama ONE Reference Data Management.

Ataccama implemented a central reference data repository, customer segmentation rules, and an easy-to-use GUI that let business users manage updates without heavy IT support. As a result, UK Telco Provider was able to enrich customer records, produce accurate weekly reports, improve visibility into revenue sources, reduce IT costs, and respond to reference data changes more quickly.