Case Study: a bank boosts campaign success tenfold with Ataccama text analytics

Bank boosts campaign success more than tenfold with Ataccama

The customer, a bank, aimed to improve its event marketing campaign targeting and extend product offers based on customers' real-life events. To address this challenge, the bank partnered with Ataccama to implement its text analytics solution.

Ataccama's solution used text analytics on three types of data to identify two specific client groups. Through keyword analysis, they identified parents with children to offer them a short-term loan for the school year. By parsing transaction data, they also identified people planning vacations to offer them a new credit card. This approach resulted in a total conversion of 6-7%, increasing the success rate of the bank's sales efforts more than tenfold.

Bank