Case Study: Avon achieves trusted data governance with Ataccama

AVON building a digital future with trusted data

AVON, a global leader in cosmetics, needed a better way to manage business-critical data after years of fragmented, ad hoc data governance efforts left it without full visibility, consistency, or control. To solve this, AVON worked with Ataccama, using Ataccama’s data catalog, data lineage, and data quality tools to build a more unified approach to trusted data.

Ataccama helped AVON implement a centralized data governance strategy that brought together business and technical metadata, clarified ownership, strengthened data quality rules, and improved profiling, observability, lineage, and AI-driven classification. As a result, AVON created a structured “data factory” model that improved data visibility, quality, compliance, and collaboration across the business.

Avon

Piotr Pietrzyk

Head of Data Governance