Case Study: SunApp Factory d.o.o builds an ageless slow-fashion brand identity with Async Labs

SunApp Factory D.o.o builds timeless DressApp.GREEN branding in 2 months with Async Labs

SunApp Factory d.o.o, a company developing the DressApp.GREEN fashion platform, sought to build a brand that promoted slow fashion and mindful consumption to make the planet more sustainable. Their challenge was to develop a visual identity that effectively conveyed this core message and resonated with their target audience. To address this, they engaged vendor Async Labs for comprehensive branding, visual identity, and graphic design services.

Async Labs conducted thorough research and created a mood board to guide the brand's development. The solution centered on a logo that abstractly combined an initial "G" with motifs of the sun and Earth to represent sustainability, and a button to symbolize fashion. They developed a full brand book detailing the color palette, typography, and tone of communication. The resulting visual identity was designed to be ageless and adaptable, making the brand recognizable and memorable. The CEO of SunApp Factory commended Async Labs, stating they "has done an exceptional job."

SunApp Factory D.o.o