Asylum Public Relations
21 Case Studies
Smarter - Customer Case Study
A Asylum Public Relations Case Study
Case study describing how Smarter used Asylum Public Relations
After debuting its smart home connected electric kettle in the UK, Smarter was ready to expand sales to the US. Asylum took on the project of convincing consumers to give up their stovetop kettles and standard coffee makers and replace them with appliances that could be controlled by an app or smart home assistant. To achieve this, reviews were secured with Parade, Popular Science, CNET, Forbes, Gear Patrol, PCMag, The Verge, Digital Trends, Epicurious, Mashable, Men’s Fitness and American Way.