Case Study: OnTrack Reading achieves automated print and digital publishing growth with Astuteo

OnTrack Reading grows revenue 8.5x with Astuteo

OnTrack Reading, a specialized educational company based in Madison, WI, had a proven literacy curriculum but was not reaching its full potential. Their challenge involved an outdated digital presence and a print-on-demand sales platform that withheld valuable customer data. They partnered with Astuteo to modernize their brand and e-commerce operations.

Astuteo migrated OnTrack Reading's sales to a Shopify Starter plan, reclaiming customer data and automating their print and digital publishing workflow through integrated plugins. The vendor also redesigned the website and workbooks, focusing on improved user experience and adding licensed PDF options. These efforts resulted in significant revenue growth, which doubled in the first year and stabilized at four times the original baseline by the third year, demonstrating a dependable new revenue stream for the customer.

OnTrack Reading