Case Study: Huron Consulting Group achieves stronger brand consistency with Astute Review

Huron Consulting Group cuts brand misuse in 90% of deliverables with Astute

Huron Consulting Group, a highly acclaimed management consulting firm, struggled to maintain brand consistency following a major rebranding effort. With thousands of client deliverables created by employees, the marketing team could only review a small percentage, leading to widespread misuse of logos, fonts, and templates. To address this challenge, they turned to Astute and implemented its Astute Review brand identity monitoring tool.

Astute's solution provided real-time monitoring of files across platforms like SharePoint and OneDrive, pinpointing problem areas and providing actionable insights. This allowed Huron to quickly educate teams and work with IT to set correct defaults. The results were impressive: Astute Review identified thousands of brand misuse instances in a matter of days, drastically improving brand governance and marketing productivity for Huron.

Huron Consulting Group