Case Study: Piaget achieves a modern Ramadan campaign with ASTUDIO

Piaget marks Ramadan 2022 with ASTUDIO’s art-led campaign

Piaget, a luxury Swiss watchmaker and jeweller, wanted to create a modern campaign for Ramadan 2022 to promote its Possession collection. Their challenge was to mark the holy month in a fresh and invigorating way that would stand out. They engaged ASTUDIO, a full-service jewellery marketing agency, for its creative and production services.

ASTUDIO's solution was to create an art-based film shot in AlUla and Dubai, featuring four regional talents alongside large-scale artistic installations representing Ramadan traditions. Their creative direction, choreography, and editing reinforced Piaget's #TurnLifeOn message. The final suite of films produced by ASTUDIO successfully set Piaget apart in the crowded Ramadan campaign space and advanced its advocacy for art projects in the Middle East.

Piaget