Case Study: Mandarin Oriental Jumeira boosts its social media presence with ASTUDIO

Mandarin Oriental Jumeira boosts social strategy with ASTUDIO after 2019 launch

Mandarin Oriental Jumeira, a five-star hotel in Dubai, wanted to distinguish its social media presence from both direct and indirect competitors. The challenge was to develop a powerful overarching social media strategy for the hotel and individual strategies for its three main restaurants to increase bookings, grow its follower base, and boost engagement. They enlisted the help of ASTUDIO, a full-service digital agency specializing in marketing for the hospitality industry.

ASTUDIO's solution began with an audit of the hotel's existing social media and a benchmarking analysis of competitors. Guided by these reports, they created comprehensive social media strategies and online visual guidelines. This included developing unique, daring brand personas for the restaurants, such as the "Flame it up" tagline for Netsu. The work by ASTUDIO successfully elevated the brand's online image into new territory for the UAE luxury hospitality sector.

Mandarin Oriental Jumeira