Case Study: Mandarin Oriental Emirates Palace brings its grand reopening to life with ASTUDIO

Mandarin Oriental Emirates Palace launches a grand re-opening film and 6 teasers with ASTUDIO

Mandarin Oriental Emirates Palace, an iconic luxury hotel in Abu Dhabi, faced the challenge of launching its grand re-opening under new management. They needed a compelling campaign to capture the brand's essence and showcase its various premium offerings, from its spa to its Michelin-starred restaurants. They enlisted ASTUDIO, a full-service hospitality marketing agency, for content production.

ASTUDIO developed a creative approach centered on a whimsical, long-format film and six teaser videos. The film featured a protagonist on a journey through fantastical scenes, blurring the lines between dreams and reality to showcase the unique experiences available at the hotel. This evocative video content was shared across all social media platforms as part of a 360-degree campaign. The results successfully re-established the landmark property and promoted the message that a stay there goes beyond the limits of any other hotel experience.

Mandarin Oriental Emirates Palace