Case Study: ELIE SAAB Timepieces launches a cinematic watch campaign with ASTUDIO

ELIE SAAB Timepieces launches with ASTUDIO to reach 7M+ Instagram followers

Elie Saab Timepieces faced the challenge of launching its first line of fine watches for the modern woman and needed to create a compelling multimedia campaign to introduce the collection. The brand tasked ASTUDIO with leading the creative and production for this launch, focusing on storytelling around the protective eye design of its EAYAN watch family for use across social media, its website, and media buying.

ASTUDIO developed a creative story featuring a female protagonist, using the watch as a shield against negative energy, which was communicated through a high-fashion film and still-life imagery. The solution included producing campaign films, stills, and e-commerce images for online retail. The results were a visually powerful campaign that captured the brand's elegance; the content was shared with Elie Saab's Instagram audience of over 7 million followers and used across all brand channels and in-store POS.

ELIE SAAB Timepieces