Case Study: Bvlgari celebrates Ramadan’s Wonders of Love with ASTUDIO

Bvlgari unveils Ramadan film campaign with ASTUDIO using 3,500 candles

Bvlgari tasked ASTUDIO with producing a film campaign for Ramadan that celebrated love as a universal dimension, moving beyond the cliché. The challenge was to highlight Bvlgari's unique brand identity and the 'V' in its name by creating a series of localized 'V stories' that would share the wonders of love throughout the region.

ASTUDIO's solution was a visually poetic film that captured the emotional experiences of Ramadan. The production used masterful camerawork, breathtaking locations, and emotive music, intercut with abstract images of Bvlgari jewels. Practical effects, including 3,500 candles and a 150-meter calligraphy installation, elevated the surreal production. The film was released globally across all of Bvlgari's social media channels, successfully meeting the campaign's objectives.

Bvlgari