ASTUDIO
11 Case Studies
A ASTUDIO Case Study
Bvlgari, a world-famous luxury brand, sought to create a marketing campaign for its exclusive 'Jannah' jewellery collection, a collaboration with the UAE Royal Family. The challenge was to capture the deep connection and shared heritage between the cities of Rome and Abu Dhabi. ASTUDIO was engaged to produce content for this jewellery marketing campaign.
ASTUDIO crafted two films to tell the story. A behind-the-scenes documentary provided insight into the collection's design, while a second film used visual similarities between the two cities to highlight their cultural harmony. The project premiered at a special event at the Louvre Abu Dhabi, receiving high praise from VIP clients and personalities. ASTUDIO's work successfully celebrated the fusion of eastern and western cultures for the luxury brand.