Case Study: Smartie Pants builds a premium embedded analytics product with Astrato

Smartie Pants serves 20 clients with one template using Astrato

Smartie Pants, a company that helps mobile game developers maximize ad revenue, faced a challenge with its client reporting. Their previous tool, Looker, produced dashboards with limited white-labeling that were not presentable, forcing the team to manually send static screenshots to clients. They needed a new embedded analytics solution from a vendor like Astrato to build a professional, interactive data product for their clients without requiring extensive engineering resources.

The solution was implemented using Astrato, which connected natively to BigQuery and provided pixel-perfect, white-labeled embedding. This allowed Smartie Pants to create a single, standardized dashboard template with multi-tenant security that serves approximately 20 clients, each with personalized, role-based access. As a result, clients now have live, interactive analytics instead of screenshots. Furthermore, Astrato became the analytics backbone for an entirely new multi-mediation management platform product, enabling Smartie Pants to demonstrate their value and launch a new market offering.

Smartie Pants