Case Study: Zermatt achieves a unified single-cart traveler experience with Astound Commerce

Zermatt reduces OTA reliance and boosts ROI with Astound Commerce

The customer, Zermatt, faced a fragmented digital experience that forced guests into separate checkouts for hotels and activities. This resulted in low conversion rates and a heavy reliance on Online Travel Agencies, which captured valuable customer data and charged high commissions. These costs reduced profitability and limited funds for reinvestment. Astound Commerce was engaged to address this challenge.

Astound Commerce implemented a composable Salesforce architecture, deploying a headless storefront and a React Native app to create a unified "C360 Destination Marketplace." This solution used Salesforce D2C Commerce for a single-cart journey, Mulesoft for API orchestration, and Marketing Cloud to personalize the traveler experience. The results for Zermatt included a first-class user experience, reduced OTA reliance to regain ownership of customer data, increased ROI, improved liquidity for reinvestment, and a streamlined IT platform.

Zermatt