Case Study: Medsen scales 10,000+ HCP microsites with Astound Commerce and Salesforce Commerce Cloud

Medsen scales 10,000+ localized HCP microsites with Astound Commerce

The customer, a global leader in medical aesthetics referred to as Medsen, faced significant operational hurdles due to a fragmented digital landscape across more than 100 markets. They struggled with a lack of a unified solution to manage loyalty, subscriptions, and merchandising for healthcare professionals, which resulted in high complexity and revenue-sharing friction. Astound Commerce was engaged to address these challenges using Salesforce Commerce Cloud.

Astound Commerce implemented a scalable Salesforce Commerce Cloud platform supporting over 10,000 localized microsites. The solution integrated a seamless SSO-enabled loyalty program and a custom self-service admin tool for HCPs. This enabled recurring subscription-based ordering through a single transaction system, which dramatically reduced operational complexity, strengthened HCP relationships, and reinforced the customer's digital leadership with high-performance reliability.

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