Case Study: L’Oréal scales global D2C commerce across 250+ sites with Astound Commerce’s mobile-first Salesforce Commerce Cloud framework

LAore9al scales 250+ sites with Astound Commerce

L'Oréal, a global beauty giant, faced the challenge of scaling its direct-to-consumer commerce across its massive portfolio of brands. The company needed a unified, scalable digital solution to replace fragmented systems and support rapid, high-volume site launches in diverse international markets while maintaining technical consistency. To address this, they partnered with vendor Astound Commerce and utilized Salesforce Commerce Cloud.

Astound Commerce developed a next-generation, mobile-first framework on Salesforce Commerce Cloud to serve as L'Oréal's global standard. This solution enabled the rapid deployment of sites, integrating dozens of third-party tools and advanced features. As a result, Astound helped launch over 250 global sites, achieving an average brand site launch time of just four months and successfully migrating 93% of them to the new platform.

L’Oreal