Case Study: Floor & Decor boosts site speed and conversion with Astound Commerce’s Salesforce Commerce Cloud modernization

Floor & Decor boosts page speed by 8–10 seconds with Astound Commerce

Floor & Decor, a high-growth specialty retailer, faced significant challenges with its outdated SiteGenesis architecture on Salesforce Commerce Cloud. The legacy platform resulted in slow performance and a poor mobile experience, which was a critical issue as digital commerce became its primary sales channel. Their core challenge was to rebuild the entire platform from the ground up while maintaining live operations, a task for which they engaged the vendor Astound Commerce.

Astound Commerce led a full-site modernization by migrating the retailer to the SFRA architecture. Using a unique phased co-development model, they implemented cutting-edge tools like custom AR visualizers and a Google-powered store locator while minimizing business disruption. The results were substantial, including an 8-to-10-second improvement in page speed, increased conversion rates on mobile and desktop, and a reduction in customer care inquiries. For this successful transformation, the project won the 2022 Modern Retail Award for Best Digital Transformation.

Floor & Decor