Case Study: Cybex achieves a single customer view and faster service with Astound Commerce and Salesforce Clouds

Cybex unifies Salesforce clouds and delivers 24/7 support with Astound Commerce

Cybex, a leader in premium baby gear, faced a challenge with siloed systems and fragmented data across its Salesforce Marketing, Service, and Commerce Clouds. This prevented a unified customer view and slowed service resolution, as agents lacked access to order history. The company also could not leverage eCommerce behavioral data for personalization. Astound Commerce was engaged to address these issues.

Astound Commerce implemented a solution that integrated Salesforce Marketing, Service, Loyalty, and Commerce Clouds along with Order Management. This created a single customer view, enabled automated journeys, and sped up service resolution with better data access. The vendor also provided 24/7 support and incident response, which supported a successful EU launch of Salesforce Order Management and ensured a consistent global brand experience.

Cybex