Case Study: Boots Opticians achieves a high-performance standalone site launch with Astound Commerce and Salesforce Commerce Cloud

Boots Opticians launches a high-performance standalone site with Astound Commerce

Boots Opticians faced challenges with a legacy, non-transactional storefront integrated into a larger site, leading to a poor user experience, difficult maintenance, and a lack of modern features. This fragmented environment prevented them from optimizing customer journeys to drive eye test appointment bookings. To address this, they partnered with Astound Commerce, which utilized its Salesforce Commerce Cloud Launch 360 Accelerator service.

Astound Commerce implemented a rapid, standalone Boots Opticians site through a comprehensive process including discovery, UX/UI design, and iterative development. The solution created a seamless customer journey for appointments, enhanced product discovery, and integrated core capabilities like store locator and search. The new site delivered improved site speed, user experience, and a robust analytics foundation, successfully preparing the brand for future transactional e-commerce and digital innovation.

Boots Opticians