Case Study: ShareThis modernizes WordPress analytics with Astec

Adtech Company ShareThis Modernizes Analytics on 600,000 Websites

ShareThis, an advertising technology company, faced the challenge of modernizing a newly acquired WordPress plugin with over 600,000 installs. The existing code was of low quality and required a complete rewrite. The challenge was to build a new, highly compatible plugin that worked across countless server configurations, coexisted with over 50,000 other plugins, and functioned on all user devices, all while minimizing excessive calls to the Google Analytics API.

Astec deployed a team that built a new, bulletproof plugin using a minimalistic approach to ensure maximum compatibility. They implemented a caching mechanism to drastically reduce API calls and improve loading times. For ShareThis, the solution resulted in a superior user experience with easy OAuth authentication and beautiful, mobile-optimized analytics graphs directly in the WordPress dashboard, decreasing maintenance costs and modernizing analytics for their vast user base.

ShareThis

Nigel Tunnacliffe

ShareThis