Case Study: Hewlett Packard achieves global product engagement and measurable sales with Astadia

Hewlett Packard - Customer Case Study

Hewlett Packard (HP) needed a better way to showcase hundreds of products online to global audiences in multiple languages, while also driving customers to purchase and tracking which business units’ marketing efforts led to sales. HP turned to Astadia and its HP Interactive Demo Program / HP Product Tour Program to create a more engaging, standardized product experience.

Astadia built flexible, high-resolution product tours with video, imagery, 3D interaction, narration, localization, social sharing, and analytics so HP could launch and update demos quickly across channels. Astadia has managed more than 1,000 tours over nine years, and the program now attracts about 686,000 visitors per month and has generated more than $100 million in associated revenue.

Hewlett Packard