Case Study: Celotex achieves streamlined sales and customer service with Astadia Salesforce.com implementation

Astadia helped Celotex automate, streamline and align their sales, customer service, and marketing processes through the implementation of Cloud technology and Salesforce.com

Celotex, the UK brand leader in thermal insulation solutions, faced challenges with disconnected teams and large volumes of customer data spread across multiple systems. They wanted to improve efficiency and sales results by replacing an old CRM with Salesforce.com to unify sales, customer service, and marketing processes, while also integrating with existing digital fulfillment and access control applications.

Astadia implemented Salesforce and Service Cloud for Celotex, starting with a small user group in about three months and then rolling out to all users over the next year. The solution delivered improved case management, a single integrated database for customer, distributor and supplier information, better email handling, and stronger analytics through custom reports and dashboards, helping Celotex improve operations across three business areas.

Celotex