Case Study: True North Custom Media achieves data-driven marketing insights with Astadia

A fully functional mobile BI app based on your business data and processes

True North Custom Media (TNCM) delivers custom marketing solutions to clients across many industries, but faced growing pressure from competitors that were increasingly using data, analytics, and multi-channel marketing to win business. To stay competitive, True North needed a way to add Intelligent Relationship Management (IRM) capabilities and show prospects how analytics could improve targeting and campaign performance.

Astadia worked with True North Custom Media to assess requirements and quickly build a mobile and web-based Sales Prototype using business intelligence and advanced analytics concepts. Astadia delivered a visually compelling prototype in 12 weeks, including 10 screens, iPad/web access, and MicroStrategy integration, helping True North’s business development teams demonstrate audience targeting, channel-mix recommendations, and ROI reporting to clients. The case study reports a 60% productivity increase in delivering marketing content across channels.

True North Custom Media