Case Study: a large retailer company boosts online protection plan attach rate with Assurant

How Assurant helped increase protection plan attach rate by 60% for one of the largest retailers in the U.S

Assurant partnered with a large U.S. retailer to address the challenge of decreasing in-store sales opportunities and a need to increase online protection plan sales. The primary goal was to boost the protection plan attach rate for online purchases without creating additional friction in the checkout process or increasing cart abandonment.

Assurant's solution involved enhancing the plan's offer presentation and implementing new user experience functionality within the retailer's buy flow to drive conscious consumer decisions. The results were significant, with Assurant helping to achieve a 60% increase in attach rate during the pilot and a sustained 40% increase after full launch. Furthermore, protection plan sales volume grew by 53%, all while maintaining the retailer's pre-existing cart abandonment rate.