Case Study: a large retailer company expands protection and repair services with Assurant

How Assurant Helped a Multibillion-Dollar Retailer Expand Protection and Service for Consumer Electronics, Appliances, and Mobile Devices

A large retailer in France wanted to expand its offerings by launching a complementary standalone protection plan alongside its existing membership program. Their challenge was to drive more consumers into stores for repairs, train in-store associates to effectively sell these new programs, and ultimately increase service revenue by improving repair rates. They partnered with Assurant to address these goals.

Assurant implemented a standalone protection solution for household devices and appliances, complementing the retailer's service-focused membership. Their approach included extensive monthly training for the retailer's associates and the introduction of a new buyback offer program. The solution delivered strong results for Assurant's customer, including 15,000 to 18,000 new subscriptions per month and a 70% overall repair rate.