Case Study: Vogue Collection streamlines global eCommerce with By Association Only

Vogue Collection unifies eight stores across seven languages with By Association Only

The customer, Vogue Collection, faced operational complexity from managing eight separate Shopify stores for different international regions, each with its own team, tech stack, and workflows. The vendor, By Association Only, was engaged to consolidate these fragmented stores into a single, unified platform using Shopify Plus to streamline global sales and reduce overhead.

By Association Only consolidated the eight stores into one global Shopify Plus instance, leveraging Shopify Markets to manage multiple languages and currencies. This solution eliminated redundant applications, streamlined the tech stack, and cut recurring costs, all while maintaining uninterrupted trading throughout the transition. The result was a centralized, highly performant platform that provided significant cost efficiencies and set the brand up for global expansion.

Vogue Collection