Case Study: ThruDark improves UX and performance with By Association Only

Thrudark upgrades Shopify Plus with By Association Only

ThruDark, a high-performance outerwear brand founded by former military personnel, needed to improve the user experience and performance of its ecommerce site. The brand partnered with the vendor By Association Only to create an immersive online experience that would reflect the elite quality of its products and migrate its store to a new platform.

By Association Only implemented a comprehensive Shopify Plus solution for ThruDark, integrating key technologies including LoyaltyLion for a strategic loyalty program, Klaviyo for email marketing, Klevu for AI-powered search, and Foursixty for shoppable user-generated content. This enhanced platform improved the site's UX and performance, supporting the brand's international expansion and providing a more sophisticated online storefront.

Thrudark