Case Study: Self-Portrait transforms ecommerce with By Association Only's Magento-to-Shopify Plus migration

Self-Portrait expands to 350+ retailers with By Association Only

Self-Portrait, a premium womenswear label, commissioned the vendor By Association Only to undertake a migration from Magento to Shopify Plus. The project had an ambitious timeline and aimed to enhance the online store's user experience and design.

By Association Only delivered a comprehensive Shopify 2.0 build, which included a new editorial-style theme focused on large imagery and video. The solution also incorporated a strategic loyalty program, significant accessibility improvements, and integration with key ecommerce partners. The vendor's work successfully repositioned the brand's online presence.

Self-Portrait