Case Study: OKA achieves a premium Shopify Plus transformation with By Association Only

OKA launches a dynamic made-to-order Shopify Plus store with By Association Only

The customer, OKA, a heritage British luxury furniture and homeware brand, faced the challenge of migrating its online store from Magento while overhauling its tech stack and elevating its design to match its premium aesthetic. They needed to improve accessibility, content management, and product discoverability, particularly for made-to-order items. They approached the vendor, By Association Only, to undertake this migration to Shopify Plus.

By Association Only implemented a feature-rich Shopify Plus solution that included a custom-built made-to-order engine, a heavily customized add-to-cart system, and integrations for B2B functionality. The project resulted in an elegant design revolution for OKA, enhancing the user journey, improving site speed, and providing greater flexibility for content creation and storytelling. The vendor's solution successfully optimized the conversion funnel and improved the overall customer experience.

OKA