Case Study: Oh Polly’s Bo+Tee boosts AOV and search performance with By Association Only

Oh Polly boosts AOV 25% with By Association Only

The customer, Oh Polly, a major UK fashion retailer, required a migration to the Shopify platform for its sub-brand Bo+Tee. The vendor, By Association Only, was commissioned to handle the launch and subsequent amplification of this new fitness fashion brand.

By Association Only implemented a Shopify theme and provided ongoing optimization, including adding Algolia for search, Nosto for product recommendations, and Okendo for reviews. The solution delivered significant results, including a 25% uplift in average order value, 45% faster page loading times, and a 69% increase in the purchase rate from users engaging with site search.

Oh Polly