Case Study: Lumene transforms its ecommerce experience with By Association Only

Lumene launches a redesigned Shopify Plus store with By Association Only

Lumene, a Nordic beauty brand known for its use of pure Finnish water and wildcrafted ingredients, approached By Association Only with the challenge of migrating its existing e-commerce store from Salesforce to Shopify Plus. The brand also sought a complete design revolution to create a serene new site that better reflected its Nordic environmental ethos and told the story of its natural ingredients.

By Association Only executed the migration and delivered a heavily customized Shopify Plus solution. This included a complex bundle builder system, an enhanced add-to-cart feature, and improved content curation templates to increase flexibility. The project resulted in improved SEO performance, site speed, and conversion rate optimization for the brand.

Lumene