Case Study: Formerly Known As Haeckels enhances storytelling and ecommerce performance with By Association Only

Formerly Known As Haeckels launches a Shopify Plus storytelling store with By Association Only and 2 Houses

Formerly Known As Haeckels, a natural skincare and fragrance brand, approached By Association Only to migrate its online store from WordPress to Shopify. The customer's challenge was to create a site focused on storytelling and educating customers about its product origins and philosophies, rather than just driving conversions.

By Association Only implemented a solution on Shopify that included enhanced content creation flexibility, new app integrations for search and marketing, and redesigned page templates. The results included improved SEO performance, increased site speed, and features like product recommendations and an appointment booking system to help increase sales.

Formerly Known As Haeckels