Case Study: Emilia Wickstead achieves a luxury Shopify Plus redesign and Magento migration with By Association Only

Emilia Wickstead migrates 2K+ products to Shopify Plus with By Association Only

The customer, Emilia Wickstead, a London-based luxury fashion brand, worked with the vendor By Association Only to migrate from Magento to the Shopify Plus platform. The challenge was to reimagine the brand's online presence with an ultra-minimal design that mirrored its aesthetic while improving its ecommerce capabilities.

By Association Only implemented a solution on Shopify Plus that focused on an essentialist design with immersive imagery and discoverable details like on-hover product videos. The result was a stand-out performing site. The vendor successfully migrated over 2,000 products and built more than 28 bespoke page templates to achieve this new design vision for the brand.

Emilia Wickstead