Case Study: Cubitts achieves a bespoke Shopify Plus eyewear experience with By Association Only

Cubitts wins third Awwwards Site of the Day with By Association Only

The customer, Cubitts, is an award-winning London-based eyewear brand that handcrafts prescription spectacles and sunglasses. They partnered with the vendor By Association Only to undertake a comprehensive Shopify 2.0 migration and theme build. Their challenge was to enhance their online store with advanced features to improve the customer experience and optimize conversion rates.

By Association Only implemented a highly customized solution for Cubitts on Shopify Plus. This included a virtual try-on feature, a 360-degree product view, an appointment booking system, a prescription uploader, and a custom frame-finder quiz. The results were outstanding; the new store won an Awwwards Site of the Day award, a Developers Award for outstanding development, and a Mobile Excellence award, making By Association Only the most Awwwarded Shopify agency.

Cubitts